When Wilful was formed in 2021, one of our founding agencies introduced the group to B Corp. Gong Communications had been a B Corp since 2017 and was just the 13th business to certify. The Gong team eagerly shared the pillars and principles of business as a force for good to the new teams following the company’s merger with Cherish PR.
It was at that point, we decided to strive to bring B Corp to the whole Wilful Group and as we formed our new unified business, we decided to adopt B Corp impact areas to structure the future business. This month, Wilful has proudly earned its B Corp certification with an impressive Impact Score of 97.0, far exceeding the 80 point certification milestone. Our certification highlights a business focused on sustainability, governance, communities, environment and customers but a particular highlight in our 97.0 point score is our focus on employees. We have worked hard over the past three years to form a new Wilful culture focused on employee well-being, fair wages, comprehensive healthcare, and flexible working options. We have signed up to the London Living Wage, built career pathways and opened up opportunities for internal promotions. We have put robust support systems in place to ensure as a service business, our team are supported and retained as the beating heart of our success.
Despite facing a challenging economic environment, we have committed to our B Corp certification as a roadmap for our mission to drive positive change. Organisations may shrink and grow, but our priority has always been our people. For us, this was not just the right thing to do; it was the only thing to do. We are Wilful to make it happen.
