As the official communications partner for Anthropy25, the UK gathering of purpose-driven businesses and leaders committed to shaping a better future for Britain, our work has helped to bring the vision and ideas of the future to the public of today.
The gathering may have taken place in March 2025, but our work started in October 2024 with the announcement of this year’s theme, asking the big question, how can we #RebootBritain? With hundreds of press mentions, thousands of social interactions, we built momentum towards the big agenda reveal at the London Stock Exchange in January.
Finally, our team decamped to the Eden Project in Cornwall as part of over 2000 delegated from business, government, academia and NGOs who joined together to share thoughts and bring ideas to life. The WIlful team managed the press office on the ground, securing online, print and broadcast media coverage from the media centre at the Eden Project’s Core Building. Meanwhile, our senior team expertly moderated conversations with some of the leading business leaders and commentators of our age, including Martha Lane Fox, Sir Lloyd Grossman and Will Hutton.
This short film captures some of the moments and highlights from a press relations campaign that has generated over 550 pieces of media coverage and counting.
Watch the highlights here.
