Welcome to our 2025 Impact Report. Each time we produce a new report, it forces us to look back and honestly review whether we have made improvements. The old adage that you can’t manage what you don’t measure underlines how much pressure there is to improve once you make the decision to share progress publicly. We didn’t get to that decision alone.
B Corp certification back in 2017 was the original catalyst. But since we took the plunge, we’ve found that it helps push us to think of new ways we can increase our impact, such as our Wilful Foundations effort to inspire young people still in education to explore a career in PR. Similarly, contemplating measuring our own Scope 3 emissions inspired us to develop a way for clients to work with their digital content creators to measure their carbon footprint – which is how Ecosphere came about.
Alongside the quantifiable hard targets of reducing GHG emissions, we have also upped our soft targets, using our influence by adding a new section to our client welcome packs in which we share what it means to be a B Corp and 1% for the Planet member, offering more information if they are curious to dig deeper.
And finally, it’s also worth saying that these reports across the B Corp community add up to a brilliant resource bank of new ideas for continuous improvement and cross sector inspiration.
Impact report wilful by Wilful
