sustainable
ENTREPRENEURSHIP
We refined SEED’s key messages in support of its positioning in preparation for its annual awards announcement to ensure it stood out in a very busy sustainable entrepreneurship NGO sector.
We localised press releases, publicising each individual winner in India, Indonesia,Thailand and across six countries in Africa. Thus journalists received the winner story that was likely to be of most interest to them. We secured 824 pieces of coverage, including 15 interviews with the winners in international and local media.
We ran a communications ‘Strategy on a Page’ and a key message house, workshop for all staff to empower everyone to talk consistently about African Entrepreneur Collective (AEC).
We also worked with AEC to communicate their work in East African refugee camps, providing business grants and training to refugee entrepreneurs. We introduced them to The Economist which covered their story in a piece titled ‘The World’s Toughest Business School’.
Its mission is to facilitate the flow of green finance into the Ugandan SME sector by strengthening green businesses and improving available financial mechanisms for SME debt financing.
We developed a marketing and communications strategy to crystalise UGEFA’s key messages, developing press office material including a press release, announcing their next call for applications.
