VITAMIN D

When the world was faced with a Global Pandemic, UK scientists knew that a simple Vitamin D supplement could help to save peoples’ lives, but they needed to convince the UK Government to make it freely available to the most vulnerable in society.

We developed a communications strategy that assembled the bodies of evidence, galvanised support from a wide scientific community, presented the facts to the media and using their influence and resulting media articles, gathered support from MPs. Together, MPs lobbied the Secretary of State for Health who agreed to review the evidence presented. Following the review, in November 2020, the UK Government agreed to promote Vitamin D supplementation and make it freely available to 2.5million vulnerable Britons. The campaign won a Platinum Medal at the Global MarCom Awards.

JAXJOX

Fitness tech flourished post Pandemic and we were there to launch fitness tech giant JaxJox with their digitally enabled home fitness products.

Using an intensive media relations strategy embedded in a global focus on healthier lifestyles, our consumer team targeted world leading tech media, securing outstanding reviews from early adopters, global TV coverage and an array of international media placements that delivered 6.1bn impressions worldwide, 54% in tier one media and all but 1% positive, our work paved the way for additional interest from health tech investors.

GLOBAL INSTITUTE FOR DISEASE ELIMINATION

We launched the FADE Awards for Disease Elimination for this global knowledge institute. Year 2 focused on the intersection of health and the climate emergency. We generated 1,300 pieces of coverage across 38 countries in support of entries and the winners.

We developed the name, logo and website. We devised a media strategy for the awards announcement and secured interviews for FADE winners in top tier international titles. Website traffic increased by 72%, with a particular increase from visitors in endemic nations such as Nigeria and India which rose by 20,200% and 10,000% respectively.

The Global Institute for Disease Elimination (GLIDE) is a joint initiative of the Bill & Melinda Gates Foundation and the Crown Prince Court of Abu Dhabi.