Generated media reach of over 19 million in pan-African and international coverage for milestone of 1000 electric motorcycles on the roads of Kenya and Rwanda.
As part of its European rollout strategy, we focused on the environmental and health benefits of walking for French scale-up WeWard. From walkies to drinkies, we found lots of fun ways to capture the imagination of the UK media and keep our client striding out ahead of the competition.
Our campaign produced 3 web-based practical upcycling tutorials positioning DYLON Dyes at the heart of the sustainability conversation and delivering over 50 high-profile UK media placements, including Vogue Business, London Evening Standard, Yahoo and Fashion United.