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greener LIFESTYLE

CASE STUDIES

AMPERSAND

Developed original brand messaging and PR strategy for Africa’s first electric transport energy company to boost public awareness of the benefits of e-mobility (electric motorcycles).

Generated media reach of over 19 million in pan-African and international coverage for milestone of 1000 electric motorcycles on the roads of Kenya and Rwanda.

WEWARD

Continuous creativity that delivered brand awareness and downloads for a walking rewards app with a sustainable mission – to promote health, reduce journeys by car and improve air quality.

As part of its European rollout strategy, we focused on the environmental  and health benefits of walking for French scale-up WeWard. From walkies to drinkies, we found lots of fun ways to capture the imagination of the UK media and keep our client striding out ahead of the competition.

DYLON

We secured a partnership with leading sustainable British fashion designer Christopher Raeburn to position Dylon  as a progressive upcycling advocate brand in fashion and lifestyle media.

Our campaign produced 3 web-based practical upcycling tutorials positioning DYLON Dyes at the heart of the sustainability conversation and delivering over 50 high-profile UK media placements, including Vogue Business, London Evening Standard, Yahoo and Fashion United.

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