ICAS is the global professional membership organisation and examining body for Chartered Accountants. We work on a media brief to ensure that ICAS is building its share of voice and influence in the press and in Westminster as the expert on assurance in ESG reporting as well as in its core themes of trust and diversity in audit and accountancy services and careers.
We organised exclusive use of a City of London members’ club to deliver the right ambiance and worked on the RSVPs to get the right mix of people in the audience on the night to create the desired buzz. As part of the campaign, we also produced a pithy video from the event and developed and placed follow-up thought leadership articles for the head of ESG consulting.
We emphasised the team dynamics, two female founders and a generative, ethical AI female lead to nudge ahead of the competition for VC attention.