Adaptation to extreme weather is critical, particularly in countries that already experience very high temperatures and water scarcity.
activism
& CLIMATE ADAPTATION
We supported the Initiative’s champion at COP27 by organising a series of media briefings. In preparation, we developed talking points based on the key messages we helped hone and ensured that each interview had been properly briefed into the journalist and to our spokesperson, to enable them to get to the heart of the conversation quickly. Briefings arranged included FT, Bloomberg, Reuters, and BBC.
Working with Disney’s Ladybug and Cat Noir, our 2023 media relations campaign aims to reach one million primary school children inthe UK, by securing 33,000 teacher registrations for the Plastic Changemaker Education Pack for use in the classroom.
The first two months of the campaign has delivered 52.6M impressions online.
