We’re delighted to share our latest Impact Report, offering a look at 2023 from The Wilful Group’s perspective. In a year where economic pressures led many agencies to downsize, we stayed true to our B Corp values, prioritising our team’s wellbeing over shareholder returns. This approach allowed us to avoid redundancies and continue with promotions and pay rises, supporting our people through a challenging cost of living crisis.
An Impact Report is a key requirement of being a B Corp, providing a transparent account of our social and environmental performance. It’s not just good business; it’s about holding ourselves accountable to the highest standards and demonstrating our commitment to using business as a force for good.
Our impact journey is ongoing, and with the expertise of Dr. Michael Nates, we’re refining our measurement of scope 1, 2, and 3 emissions—where 99% of our footprint lies. We’re taking action to reduce this, from reviewing our digital practices to engaging suppliers for more accurate carbon data, and optimising our hybrid working model for better carbon efficiency.
In addition to environmental efforts, we dedicated 180 hours to pro-bono work, supporting organisations like Action for Conservation in their mission to protect nature.
Dive into our Impact Report to discover more about our progress, challenges, and plans for the future. It’s all part of our commitment to transparency, continuous improvement, and making a positive impact.
