Resilient
A communications agency for sustainable & climate focused brands

We’re on a mission to help earth positive brands, businesses and innovation succeed by communicating the positive impact these companies have on their customers and audiences.

Communicating the risks of climate change does not on its own lead to behaviour change, nor does it break down the current barriers to adoption. At Wilful, we believe that climate innovation must have stronger, more compelling and more commercial arguments to drive buy-in at the scale we need.

NEVER BEFORE HAS THE ROLE OF PR AND COMMUNICATIONS BEEN MORE IMPORTANT!

That is why we are applying more than two decades of experience working in PR and communications for innovators and gamechangers. Our specialist communications consultancy and PR services are uniquely tailored to growing mission-led brands and businesses. We advise, guide and support on how to share sustainability narratives, how to sell ethical products,  and how to create reasons for audiences to care about innovation for a sustainable future. With Wilful, you’re in safe hands.

The best thing about us? That’s being wilful. Our tenacity gets big results. Have a look at some of our case studies.

If you are thinking about how to move beyond the crisis and how to build stronger, more compelling and more commercial communications without losing the importance of your impact, then simply get in touch by completing the form below.

 

BOOK A DISCOVERY CALL

 

WHY INNOVATORS CHOSE WILFUL

We support organisations driving positive change through:

  • PR Consultancy & Strategic Communications Counsel – Expert guidance to strengthen your reputation and navigate complex issues.
  • Crisis Preparedness – Senior strategists focused on supporting you in times of difficulty, or planning to minimise negative impact.
  • Increased Brand Awareness – Securing content and media coverage across top tier national and international media outlets.
  • Creative Content and Campaigns – Designing and building content and campaigns that bring your story to life.
  • Creator and Influencer Partnerships – Building authentic partnerships with influential voices who share your values.
  • Global Network – Access to trusted independent agency partners and media across EMEA, APAC, the Americas and Africa.
  • Social Media Strategy & Management – Building online communities, not just followers.
  • Thought Leadership & Events – Positioning your brand and leadership at the forefront of industry conversation.

WHEN YOU’RE BUILDING A BETTER WORLD, YOU GET THERE FASTER WITH AN AGENCY BORN TO DO THE SAME.


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Our Work: Trusted by Purpose-Led Organisations

A silverback mountain gorilla in a rainforest

AWF Logo

We helped AWF develop a strategy to spark conversations at the nexus of business and biodiversity. ​Our goal? To create an opportunity to connect AWF with investors and impact funds to help shape the narrative around channelling capital into nature positive opportunities.

We helped develop an event which was hosted at the Royal Geographical Society to share the success story of Rwanda’s great apes as proof that when managed properly, biodiversity protection can deliver sustainable livelihoods for local communities.

Close up of seaweed in sea

Oceanium logo

OCEANIUM. We turned a modest Blue Economy investment into national news by linking the story to regeneration of regional livelihoods in Scotland.​
We worked with the founders of Oceanium on the news story and associated wider features, focusing on the role of women in the seaweed farming industry to support job creation, producing raw materials to enable a value chain from food to bio-packaging.​

We secured 15+ stories on the raise across key sectors and territories. Founder interviews aired on BBC news bulletins on launch day. Follow-up coverage included a feature on BBC’s flagship current affairs programme, Today which made both client and strategic investor, WWF very happy.

Sunlight batteries

Sunlight group logo

SUNLIGHT. Europe is building its capability in energy storage in support of renewables. With rapid expansion on the agenda, Greek battery company Sunlight needed support for its US market entry and European acquisitions.​

Over two years, we generated 533 pieces of on-message, targeted coverage for Sunlight in international business media and trade press taking the organisation from international media invisibility to acknowledged challenger brand.

See more of our case studies here.

"Wilful took us from a start up with next to no presence in media, to the widely recognised organisation that we are today. It speaks volumes that press seeks us out for views and comments as often as we proactively communicate with them. The team grasps quickly what we want to communicate and has helped us to craft messaging, copy, and positioning that has helped establish our point of view in media and in our own communications."

Elba Horta, Puro.earth

About Wilful: PR with a Purpose

We’re a B Corp PR agency built for the regenerative economy. Born from two leading UK firms, we unite sustainability expertise with communications strategy to help ethical brands earn the visibility they deserve.

  • Deep sustainability & ESG knowledge
  • Strong media relationships across UK & global outlets
  • Proven results for NGOs, green tech & ethical brands

Contact Us: Ready to Amplify Your Impact?

Tell us a bit about your brand and goals and we’ll show you how strategic PR can help you grow your impact. No pressure, just a friendly conversation about what’s possible.

BOOK A DISCOVERY CALL