ROLE OVERVIEW
We are excited to introduce the role of an Account Manager here at Wilful. You would be the first point of contact for your clients, responsible for managing the day-to-day running of client accounts, coordinating suppliers, mentoring account executives and driving the tactical implementation of communications programmes to meet and exceed client expectations.
The role of an Account Manager can be incredibly varied depending on client needs, working across a variety of communications campaigns with both UK-based and international clients in sectors ranging from finance and ESG to energy, law and global health. You will take a lead role in planning and implementing comms activities such as press releases, media interviews, thought leadership and social media, and manage special projects like events, whitepapers and company annual reports.
You would also play an instrumental role in supporting Wilful’s marketing, business development, committees and other internal initiatives, so an entrepreneurial and proactive mindset is a must.
KEY RESPONSIBILITIES
- Be the main point of contact for the client on a day-to-day basis
- Manage multiple projects of varying scope and size, applying experience and intuition to prioritise effectively
- Translate agreed strategies and programmes into effective tactical implementation that meets and exceeds client expectations
- Monitor the delivery of activity against agreed programme KPIs
- Combine PR creativity with knowledge of the client and industry to identify news hooks, angles and thought leadership themes that deliver against each programme’s communications objectives
- Deliver strategic, insight led writing with guidance on approach from senior team
- Manage resourcing of day-to-day account activity including mentoring junior team members and marshalling wider team resources
- Contribute to strategy creation and drive forward the tactical implementation of agreed communications programmes across earned, owned and paid channels
- Manage the delivery of work to clients by effectively delegating to and enlisting help from both senior and junior colleagues, channeling their resource effectively
- Proactively build relationships with journalists and industry influencers, leveraging these relationships to the benefit of clients
- Mentor junior colleagues, support their development and be a source of constructive feedback, ideas and experience
WRITING
- Ensure the content and tone of every document is in line with the client’s brand and strategic goals, in an appropriate format for its purpose, relevant to the target audience and incorporates key messages
- Create a wide range of documents, as well as mentoring account executives to effectively deliver them
EVENT MANAGEMENT
- Attend (if requested by the client) and manage the effective delivery of client events
- Support all aspects of event management
RESEARCH & ANALYSIS
- Demonstrate established, in-depth market knowledge of client industries and their competitive positioning and be able to apply that to engaging with different audiences (e.g. media, clients, partners, prospects)
- Keep on top of latest communications industry development and share interesting insights with team
BUSINESS MANAGEMENT, DEVELOPMENT & MARKETING
- Mentor junior team members including taking responsibility for delivering some formal training
- Proactively and effectively contribute to new business pitches, brainstorms, proposals and presentations
- Take responsibility on a rota-basis for contributing content to Wilful’s social media channels and website and providing recommendations on making improvements
- Attendance at external networking events as well as Wilful-led initiatives
BENEFIT HIGHLIGHTS (A FULL BENEFIT DECK IS AVAILABLE ON REQUEST)
- Hybrid working approach (min 2 days in the office) + early Friday finish during Summer months
- Financed learning & development programme & personalised Career Pathway
- Access to the Wilful People Hub (in partnership with Perkbox)
- 25 Days Annual Leave + 2 additional days per year (1 for birthday/1 volunteer day)
- Office closure between Xmas and NY
- Discretionary bonus
- Enhanced Pension Contribution
- Funded social events (Christmas, Summer Parties, regular meet ups, team lunches etc)
NEXT STEPS
If this reads like an interesting role and you would like to learn more, apply today with your up to date CV! Also give our company page a follow for news and latest job opportunities!
**Due to an expected high number of applications, only those successful will be contacted at this time**
