We’re proud to share our 2024 Impact Report – a year that felt like we truly hit our stride.
Bringing together Wilful, Gong Communications and Cherish PR under one unified B Corp certification was a defining moment for us. It validated how we’ve always worked, but more importantly, marked the beginning of our next chapter as The Wilful Group.
Recertifying was a year-long, team-wide effort that challenged us to reflect, improve and raise the bar. The result? Our highest ever B Corp score, with standout recognition in the Workers category, all achieved during a time of economic pressure, tighter budgets and growing scrutiny of ESG.
In the face of these challenges, we stayed focused on what matters: launching five long-term Wilful Intentions to guide our impact, embedding responsibility for better business across the team, and continuing to invest in our people, culture and purpose.
You’ll find a snapshot of what that looked like just below.
Read the full 2024 Impact Report to explore our progress, the challenges we’ve faced, and how we’re continuing to use communications as a force for good.
