Innovation and climate communications specialist Gaby Jesson is joining The Wilful Group as Director of Strategic Growth in a new Board level position.
Since it was formed in 2022, Wilful – a B Corp, has sought out clients from diverse sectors with a focus on positive environmental or societal change, biodiversity protection or regenerative business. Recent notable campaigns and client wins include the Edge Green Building Certification, Royal Academy of Engineers Africa Grants awards for innovation, Lloyd’s Dive In Festival #WhereIBelong, and Nature Finance UK.
Gaby’s extensive experience is focused on innovation; supporting climate positive and sustainable organisations with PR, content and business development. She is a former agency owner with an enviable client list and a string of award-winning campaigns to her name.
After exiting her agency and a period of consultancy for global PR agencies including M+C Saatchi & H&K Strategies, she was appointed Chief Marketing Officer for dedicated innovation co-working space, Plexal and launched Europe’s biggest innovation hub for technology start-ups. A similar role at Plus X saw her deliver the successful launch for a network of multiple innovation hubs for technology and climate technology startups across the UK.
Most recently, Gaby has specialised in providing PR, growth marketing and business development for planet positive businesses. She co-hosts the Sustainable Founders podcast and lectures regularly in PR communications and team leadership. She keeps her former journalist muscle flexed by writing for Startups magazine, Climate Global News and Sustainability magazine.
Commenting on her appointment she said, “Wilful sprang from the intersection of innovation and sustainability when established agencies, Cherish and Gong joined forces and I couldn’t resist the invitation to help accelerate the group’s penetration of the climate tech space.”
Rebecca Oatley, Wilful Co-founder and Co-CEO added, “Gaby’s climate tech expertise, knowledge and contacts are world class and a dedicated focus from someone with her credentials fits our mission brilliantly. We are excited for where this collaboration will take us.”
