WALK IT BACK

We helped generate 300 pieces of international press coverage capturing the moment an unlikely 60 year-old carbon activist, former Coca-Cola executive Craig Cohon, crossed the line marking the end of his 4250km walk from London to Istanbul.​

As the first private citizen to undertake a personal ‘lifetime carbon audit’ to calculate his emissions and repay his debt to earth, Craig paid USD $1 million to fund carbon removal projects.  ​

We made his steps count by reaching an audience ​of 150 million people creating an opportunity to engage with and be inspired by his story.​