VITAMIN D

When the world was faced with a Global Pandemic, UK scientists knew that a simple Vitamin D supplement could help to save peoples’ lives, but they needed to convince the UK Government to make it freely available to the most vulnerable in society.

We developed a communications strategy that assembled the bodies of evidence, galvanised support from a wide scientific community, presented the facts to the media and using their influence and resulting media articles, gathered support from MPs. Together, MPs lobbied the Secretary of State for Health who agreed to review the evidence presented. Following the review, in November 2020, the UK Government agreed to promote Vitamin D supplementation and make it freely available to 2.5million vulnerable Britons. The campaign won a Platinum Medal at the Global MarCom Awards.