THE ETHIOPIAN COMMUNICATIONS AUTHORITY (ECA)

Communications launch strategy, brand identity and messaging for The Ethiopian Communications Authority (ECA) and Ministry of Finance in support of Ethiopia’s telecoms liberalisation and international licence auction.

As the official communications partner for this historic, award-winning project we developed the 360 comms strategy, including branding and messaging for the project, working closely with the ECA and Ministry of Finance. As part of our rollout, we created and placed key assets including advertorials, local public notifications, digital assets for our social media campaigns, and a public service announcement video, hosted on the ECA website and featured on local broadcast channels.