We refined SEED’s key messages in support of its positioning in preparation for its annual awards announcement to ensure it stood out in a very busy sustainable entrepreneurship NGO sector.

We localised press releases, publicising each individual winner in India, Indonesia,Thailand and across six countries in Africa. Thus journalists received the winner story that was likely to be of most interest to them. We secured 824 pieces of coverage, including 15 interviews with the winners in international and local media.