OCEANIUM

We turned a modest Blue Economy investment into national news by linking the story to regeneration of regional livelihoods in Scotland.​

We worked with the founders of Oceanium on the news story and associated wider features, focusing on the role of women in the seaweed farming industry to support job creation, producing raw materials to enable a value chain from food to bio-packaging.​

We secured 15+ stories on the raise across key sectors and territories. Founder interviews aired on BBC news bulletins on launch day. Follow-up coverage included a feature on BBC’s flagship current affairs programme, Today which made both client and strategic investor, WWF very happy.​