DIVE IN

When Inclusion@Lloyd’s, (a joint initiative of  the Corporation of Lloyd’s and the Lloyd’s Market Association), was set to launch a diversity and inclusion festival, we developed a brand platform capable of convening a global industry.

We developed the name Dive In (Diversity and Inclusion) and created a colourful sploosh to use across the festival merchandise and marketing assets. Among the first things we applied it to was a web site which we developed and an app.

Since it was launched in 2015, the Dive In brand has gone global with more than 30,000 annual festival goers from more than 30 countries, all possible thanks to the support of around 25 sponsors from the insurance market. The initiative has won more than 10 awards  and continues to be the benchmark for sector-wide D&I best practice.