JAXJOX

Fitness tech flourished post Pandemic and we were there to launch fitness tech giant JaxJox with their digitally enabled home fitness products.

Using an intensive media relations strategy embedded in a global focus on healthier lifestyles, our consumer team targeted world leading tech media, securing outstanding reviews from early adopters, global TV coverage and an array of international media placements that delivered 6.1bn impressions worldwide, 54% in tier one media and all but 1% positive, our work paved the way for additional interest from health tech investors.