GLOBAL INSTITUTE FOR DISEASE ELIMINATION

We launched the FADE Awards for Disease Elimination for this global knowledge institute. Year 2 focused on the intersection of health and the climate emergency. We generated 1,300 pieces of coverage across 38 countries in support of entries and the winners.

We developed the name, logo and website. We devised a media strategy for the awards announcement and secured interviews for FADE winners in top tier international titles. Website traffic increased by 72%, with a particular increase from visitors in endemic nations such as Nigeria and India which rose by 20,200% and 10,000% respectively.

The Global Institute for Disease Elimination (GLIDE) is a joint initiative of the Bill & Melinda Gates Foundation and the Crown Prince Court of Abu Dhabi.