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DYLON
We secured a partnership with leading sustainable British fashion designer Christopher Raeburn to position Dylon as a progressive upcycling advocate brand in fashion and lifestyle media.
Our campaign produced 3 web-based practical upcycling tutorials positioning DYLON Dyes at the heart of the sustainability conversation and delivering over 50 high-profile UK media placements, including Vogue Business, London Evening Standard, Yahoo and Fashion United.