AIRTASKER

Cost- of-living TV ‘newsjacking’ with stories of ‘side hustle’ earnings led to 9,000 new registrations for the Airtasker skilled services marketplace.

Our consumer media team uses creative storytelling to drive registrations for smart tasking platform, Airtasker. In 2022, our media strategy focused on the side hustle to combat the cost-of-living crisis, delivering 9,000 new UK registrations,  215 pieces of media coverage, 90% containing >2 key messages and 85% with a link.