NOVATOR

When  Forbes launched its new Columbia edition, we worked alongside our partner agency in Latam, Comunicandes, on a cover story about our client, ‘Adventure Capitalist’ Thor Bjorgolfsson.

In order for the interview to land well for all stakeholders, we were able to ensure that the comms team at WOM Chile, the hugely successful telecoms challenger brand that Thor and his partners had founded were in the loop on the plans, and that we were aware of all of the potential local nuances that might crop up in conversation. The result was a hugely positive cover story that reflected well on all parties.