BLOO

We engaged TikTok sensations, The Gregorian Sisters, to create a cleaning dance challenge to encourage people to have fun and keep fit while cleaning their bathrooms with Bloo. Celebrities Jacqueline Jossa and Olivia Bowen were enrolled to kickstart the dance challenge on TikTok alongside 18 lifestyle, parenting and fitness micro/mid-tier TikTok influencers.

The #BlooDancingCleans TikTok Challenge accumulated almost 2 million views. Tipping the challenge into media as a celebrity story, we secured five pieces of media coverage in celebrity and regional media outlets including OK! Magazine. A total of 50+ videos were posted across the platform in a campaign that logged total reach of 5.1m.