BIRIMIAN

A Sabre Award winning launch campaign for the first female founded, long term investment company championing African heritage, luxury and premium brands.

After launching to international press, we worked closely with international fashion organisations to promote Birimian’s industry-leading brand accelerator – helping drive entries across Africa and the continent’s diaspora as well as profiling the founding team.

In total we  delivered 2,500 pieces of coverage across 28 countries with a total audience of 1.3bn. Highlights included interviews with Vogue Business, Quartz Africa, CNN and BBC World Service (radio & online).