carbon
REMOVAL
Our recent media work has helped decode technical complexity for specialist media around COP27, driving understanding of voluntary carbon offsets and the difference between these and more permanent engineered carbon removals, supporting the carbon removal ecosystem to scale.
As the first private citizen to undertake a personal ‘lifetime carbon audit’ to calculate his emissions and repay his debt to earth, Craig paid USD $1 million to fund carbon removal projects.
We made his steps count by reaching an audience of 150 million people creating an opportunity to engage with and be inspired by his story.
